The project typically kicks off with a logo evaluation (either in person or virtually) where we look at different logo inspirations, both in your industry and out, to get a sense of your colors and style. Through our discussion, we will work on identifying possible concepts or narrowing down style and elements if you already have a vision in mind.

Once we have a sense of what you are envisioning, we get to designing and work to come up with 2-3 concepts to choose from. We then review the concepts in person or virtually and talk about changes and edits. If possible, we will collaborate during this meeting to make changes in real-time, with hopes of ultimately getting to a final version.

Once we have discussed and agreed upon changes and edits, we will have ultimately narrowed down to one overall concept and can work together to fine-tune the colors and finalize the logo design. Once a logo is approved, we will save out a brand standards guide and your logo in several different formats so you are able to market your brand through any media format you desire.