WHAT SETS US APART
It's all about building relationships! Even today, people still do business with people they like.
GENUINE & PROFESSIONAL
This sounds simple enough, but not something we always come across. We can only control how we treat our clients and colleagues and at The Brand Affect, we make sure to stay true to our roots and treat each client relationship with the utmost professionalism and respect.
OFFER HONEST ADVICE
We don't believe in being pushy and saying things just to make a sale. We are consultants - listening and asking questions first, then offering honest advice and solutions based on our discussion. This may not always result in the sale for us, but does build credibility and trust in the client relationship.
UNDER-PROMISE & OVER-DELIVER
Our goal is to build ravings fans for life and one of the best ways to do that is to under promise and over deliver on a project. Setting expectations and then actually doing what you say you are going to do are key to successful client relationships and something we pride ourselves on.
STEVE BORCHERT
Branding Architect
My name is Steve and I am the owner and creative architect of The Brand Affect. I have worked in the small business environment for my entire professional career and have entrepreneurial blood running through my veins!
Having graduated from Nazareth College of Rochester in Upstate NY with a concentration in Entrepreneurial Studies, I have always been intrigued by the thought of creating your own opportunity and path in life. I have gained invaluable experience over the years, but always saw the same theme shine through in every industry - its all about building relationships!
Even today, people still do business with people they know, like and trust. By being genuine, offering honest advice and under promising while over delivering, you can build some raving fans for life. Reach out today to see how we can help.
HOW WE CAN AFFECT YOUR BRAND
Are you serious about taking your business to the next level? Give us a chance and we'll make it sizzle!
WEB & DIGITAL DESIGN
We use our combined graphic design, web design and marketing experience to give our client's identity and brand a competitive edge. We’ll get to know your business goals, target market, and specific sense of style in order to create identity pieces that speak to your potential customers.
CREATIVITY & BRANDING
If your brand and marketing material looks like it was done second rate or haphazard and your site looks old and outdated, prospective consumers may feel like that's how you will do business with them. You may offer the best service or product, but if you don't invest in your brand, you will have a hard time attracting new customers.
BRAND MANAGEMENT
Your visual branding speaks volumes to your customers. Your logo, media kit, website and more can make or break your business. We can help you convey the right message, the right tone, and the right style to attract the right customers. We can help make your business brand stronger and most importantly - help you achieve your business goals!
"AFFECT"
as a verb. (the norm)
To have an influence on;
to impress or to move;
to produce a change in something or someone
To have an influence on;
to impress or to move;
to produce a change in something or someone
BUSINESS NETWORKING
We understand the importance of networking in the community and are proud to be a member of the Business Leaders of Charlotte.
BLOC - BUSINESS LEADERS OF CHARLOTTE
Business Leaders of Charlotte is an alliance of professionals that provides opportunities to build business, grow friendships and strengthen our community.
The BLOC member network helps both large and small companies located in Charlotte and the surrounding communities. The BLOC membership is a diverse make-up of professionals where each member is guaranteed industry exclusivity. This strong community of complementary businesses ensures that BLOC membership creates an easy referral process.
To learn more, visit their website at www.businessleadersofcharlotte.com.
The BLOC member network helps both large and small companies located in Charlotte and the surrounding communities. The BLOC membership is a diverse make-up of professionals where each member is guaranteed industry exclusivity. This strong community of complementary businesses ensures that BLOC membership creates an easy referral process.
To learn more, visit their website at www.businessleadersofcharlotte.com.
AWARDS WON
The Business Leaders of Charlotte has been integral for The Brand Affect and am honored by the recognition over the years.
2022 - SPIRIT AWARD
First 2-time winner - The winner of the BLOC Spirit Award will be determined by nominations received from the membership at large. This person best exemplifies the true meaning and mission of BLOC, as they meet or exceed all of the qualities considered to be nominated.
2021 - VOLUNTEER OF THE YEAR
The person from all collective chapters that has done the most to assure the success of the CIC events this past year. They have volunteered as well as led regularly.
2019 - LEGACY AWARD
The award presented to the person who has had a positive impact on BLOC over the course of years. This person continues to be active and has served the organization in a positive manner for many years.
2017 - LEADER OF THE YEAR
The person from ALL collective chapters that has done the most for the organization as a whole this past year. They have attended meetings and After Hours regularly and volunteered regularly. They continually promote the organization as well as represent it in a professional way. They are a LEADER among Leaders.
2016 - SPIRIT AWARD
The winner of the BLOC Spirit Award will be determined by nominations received from the membership at large. This person best exemplifies the true meaning and mission of BLOC, as they meet or exceed all of the qualities considered to be nominated.
2015 - PRESIDENT'S AWARD
The award presented to the member who has shown outstanding commitment and dedication to the Business Leaders of Charlotte. This was a new award created in 2015 to recognize my overall contributions to the organization that year and is still given out annually.
2013 - NEWCOMER OF THE YEAR
A NEW member from all collective chapters that has done the most for the organization as a whole this past year. They have attended meetings and After Hours regularly as well as volunteered consistently. They continually promote the organization as well as represent it in a professional way.
