50 Features Small Business Websites Must Have

When creating a website, a lot of small business owners create basically an online business card: a website with a company name, a list of services, and a phone number. Maybe they even add a link to their yelp page and Facebook account.

A website can and should be much more than a business card. If you want customers to find you on the internet and choose you over your competition, here’s what you need to remember: on the internet you are not alone. Your competition is on the internet, too.

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Responsive Web Design: The Future of Websites

The growth of the use of mobile devices and smartphones to browse the internet has grown exponentially over the past 5 years. Morgan Stanley estimate that by 2015 Mobile internet traffic will overtake desktop traffic.

The requirements of how websites should be used and display has changed. Previously websites were optimized with desktop computers in mind, now website designers are building with a mobile first approach to user experience design. Not only that, but website users are now expecting that a website is optimized for mobile browsing, and if they come across a website that isn't this may result in a negative first impression, deterring them from doing business with you. According to Hubspot; 61% of people have a better opinion of brands when they offer a good mobile experience.

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